When this new contractor came to us as he was impressed with some work we had done for a leading retail player, little did we think of this as a branding project. Contractors are usually those who would be a jack of everything and also masters of most. Such is the expectation of their clients. Here was someone whose idea to brand a very generic, unorganized business for a client who isn't looking for one. This got us thinking. He indeed was making sense to us and we reciprocated by defining the starting point for this talented artist turned architect - Building Sense. This brand is expected to take a leap in the market that doesn't exist neither for the common man nor for his competitors. We are excited to be on this trip.