TURTLE ON THE BEACH
A boutique five star hotel in Kovalam with breathtaking views of the Arabian Sea has had its fair share of challenges when we took up the reins of charting its waters. It isn't straightforward or simple to manoeuvre communication for an eclectic target audience that ranges from international to local. With digital overpowering traditional channels, never has the brand communication challenge become as complex as this. We love it, though.