Confederation of Real Estate Developers Associations of India (CREDAI) is the apex body of private Real Estate Developers. CREDAI has state and city level chapters that conduct city- based home exhibitions once or twice a year to sell properties in particular cities. One Idea tried to fix associations for this Trivandrum exhibition once and for all. Quality Homes, Safe Investments and Great Choices were chosen to be the expected take out of this exhibition brand with the prime objective of creating trust as the pillar of strength. The ‘new green brick’ was to be evolved to be the new visual identity of this Property Exhibition brand along with a simple and direct brand line in “We Build Trust”. Every design and communication that we did was with a long term brand perspective.